“Nobody can be exactly like me. Even I have trouble doing it.”
– Tallulah Bankhead
As an artist, I frequently have to make conscious decisions about the artistic style in which I’m working. Do I attempt to create a “look” that is recognizable as me, or should I continually try to explore new styles and subjects? There are experts that say that you will be more successful in juried shows, galleries and exhibits in general, if there is a consistency to the work that makes it recognizable as your own. A distinct style, as it were. On the other hand, as an artist I want to try new things, experiment in ways that will cause my work to evolve and improve. How do you reconcile these viewpoints?
I suppose that part of the answer lies in what your motivation is in making art, what your goals are and within what range of artistic endeavor you find creative satisfaction. It is probably true that having a body of work with strong consistency makes it more marketable (I’m assuming that the quality of the work is also high – consistency alone isn’t enough!). Too much variation confuses buyers, galleries, collectors, etc. However, doing similar work over and over may feel to constraining for you.
But I think an important factor in this balance is that each artist must decide how much variety is needed for them to feel creatively satisfied. For some of us, we have to use different mediums, styles, techniques, subjects, etc to avoid feeling bored, stultified or stifled. For others, it may be sufficient to explore subtler variations within a more constrained style to get that same satisfaction. I believe we all must feel we’re being creative – it’s just that the requirements for that feeling to exist can be very different for each of us.
I tend to be the type that needs a greater range of variety to feel creative. I guess I have trouble being exactly like me…

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